The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
Tariffs are here. Here’s how advertisers can protect budgets and stay sharp in 2025 — with tips from real PPC experts.
Navah Hopkins (Optmyzr)
Evangelist
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Expert series
17 Apr 25A sweeping 10% tariff now applies to nearly all imports to the US, with a staggering 125% …
Expert series
17 Apr 25A sweeping 10% tariff now applies to nearly all imports to the US, with a staggering 125% …
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Paid Search
15 Apr 25Analysis plays a critical role in modern PPC advertising. In the current landscape, where …
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Ecommerce
11 Apr 25Wasted ad spend doesn’t just hurt campaign performance, it slows growth.
When ACoS rises …
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Paid Search
11 Apr 25Coke vs. Pepsi, ketchup vs. mustard, caring about Quality Score vs. ignoring it – some …
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Paid Search
09 Apr 25Google Ads has become much more sophisticated — and more of a black box — in recent years, …
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Frederick Vallaeys (Optmyzr)
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