Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.
Most PPC problems don’t start with a disaster.
Marketers on Reddit recently opened up about the less obvious Google Ads optimizations that delivered outsized results.
Our diverse authors with expansive industry knowledge
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Comprehensive ecommerce guides and insights.
On July 23, 2025, Amazon abruptly pulled all its ads from Google shopping.
As technology advances and privacy legislation evolves, Meta Ads has adapted accordingly, altering how we reach and connect with audiences on the way to accomplishing our advertising goals.
Most people assume Q4 is the busiest time of year.
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
On July 23, 2025, Amazon abruptly pulled all its ads from Google shopping.
When Google launched Performance Max (PMax), it was positioned as the ultimate automated campaign, designed to unify and optimize ads across all of Google’s channels: Search, Shopping, YouTube, Display, and more.
One of the first things you notice when managing Amazon Ads is that the data doesn’t settle right away.
Real success stories of customers optimizing with paid media automation.
Value-based bidding and smart bidding are two powerful tools that have evolved considerably since their introduction.
There’s nothing more rewarding than seeing your customers achieve amazing results with your product.
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns.
Curated expert tips and strategies to Improve your paid media performance.
If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.
Most PPC problems don’t start with a disaster.
Marketers on Reddit recently opened up about the less obvious Google Ads optimizations that delivered outsized results.
Comprehensive expert guides diving deep into paid media topics.
It’s that time of year when PPC advertisers start feeling the heat of the busy shopping season.
Running campaigns across Google, Microsoft, Facebook, Amazon, and others feels less like marketing and more like managing a dozen open browser tabs.
When you’re moving from one PPC platform to another, the trial period is your best chance to see if the tool is truly worth it.
