STRATEGY
PAID SEARCH
Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows
Sidekick 5.0 is now in your account tools, with connected chat, guided walkthroughs, and context-aware insights.
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STRATEGY
ECOMMERCE
6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
A simple BFCM PPC playbook to monitor budgets, spot drops, fix feed/site issues, and fuel today’s winners fast.
STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is PPC’s toughest test, but the real win is carrying those lessons into Q1–Q3. Here’s how to analyze holiday …
EXPERT SERIES
DATA STUDIES
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
Analysis of billions of impressions shows overriding Smart Bidding raises CPCs and lowers ROAS on Black Friday.
EXPERT SERIES
Why Your Free Shipping Offer Isn’t Enough Anymore (and How to Increase Your AOV)
Actionable ways to boost Average Order Value through urgency, gamification, and smarter cross-sells.
GUIDE
6 Powerful Optmyzr Workflows Used By Top Agencies to Deliver Consistent Growth
Proven ways to integrate Optmyzr into your agency to automate tasks, scale fast, and boost results
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Expert Insights
Comprehensive ecommerce guides and insights.
EXPERT SERIES
DATA STUDIES
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
Analysis of billions of impressions shows overriding Smart Bidding raises CPCs and lowers ROAS on Black Friday.
EXPERT SERIES
Why Your Free Shipping Offer Isn’t Enough Anymore (and How to Increase Your AOV)
Actionable ways to boost Average Order Value through urgency, gamification, and smarter cross-sells.
STRATEGY
EXPERT SERIES
Plan, Don’t Panic: How to Make Black Week Work for You
A practical Black Week prep guide: plan ahead, stay organized, and handle the chaos with smart strategies and real-time …
Data Studies
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
EXPERT SERIES
DATA STUDIES
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
Analysis of billions of impressions shows overriding Smart Bidding raises CPCs and lowers ROAS on Black Friday.
EXPERT SERIES
DATA STUDIES
Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study
A major advertiser vanished. Clicks surged. Value dropped. Here’s what really happens when giants leave paid search.
EXPERT SERIES
DATA STUDIES
Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably
Optmyzr study finds PMax often cannibalizes Search—even exact matches. Learn how to protect your campaign performance.
From Optmyzr Library
Customer success stories
Real success stories of customers optimizing with paid media automation.
STRATEGY
CASE STUDY
PAID SEARCH
4 Ecommerce Automation Plays That Turn Google Ads AI Into a Profit Machine
Learn four proven PPC automation plays to scale ecommerce profit with Smart Bidding, DSA, and business data.
PAID SEARCH
CASE STUDY
How to Make Value-Based Bidding Work for You
Learn the requirements of value-based bidding and how to make it work for your business.
CASE STUDY
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
Learn why Peak Ace AG chose Optmyzr and how it uses it to become a top-performing agency in Germany.
Tips & Strategies
Curated expert tips and strategies to Improve your paid media performance.
STRATEGY
PAID SEARCH
Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows
Sidekick 5.0 is now in your account tools, with connected chat, guided walkthroughs, and context-aware insights.
STRATEGY
ECOMMERCE
6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
A simple BFCM PPC playbook to monitor budgets, spot drops, fix feed/site issues, and fuel today’s winners fast.
STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is PPC’s toughest test, but the real win is carrying those lessons into Q1–Q3. Here’s how to analyze holiday …
In-depth guides
Comprehensive expert guides diving deep into paid media topics.
GUIDE
6 Powerful Optmyzr Workflows Used By Top Agencies to Deliver Consistent Growth
Proven ways to integrate Optmyzr into your agency to automate tasks, scale fast, and boost results
GUIDE
GOOGLE ADS
How to Stay in Control of Google Ads When CPCs Spike This Black Friday & Cyber Monday
Stay in control this BFCM 2025 with smarter pacing, stronger automation, and full visibility in Google Ads.
GUIDE
GOOGLE ADS
Getting Started with Google Ads for E-commerce
Here's everything you need to know to get started with Google Ads campaigns for your E-commerce business.