Google’s August 17 Bidding Change: What Advertisers Need to Do Now
Google’s August 17 bidding update makes budget-limited campaigns follow tCPA and tROAS targets more closely. Review now.
The Optmyzr Blog for Search
Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
Latest Articles
How to Protect Smart Bidding From Spam Conversions in Google Ads
Catch spam conversion spikes early, trace the bad search term, and protect Smart Bidding from fake lead data.
Value-Based Bidding: How It Works, When to Use It, and Why It Fails
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend
Discover proven tactics to manage PPC budgets effectively, avoid overspending, and maximize your ad performance.
4 Ways to Get More Out of Optmyzr's Optimize Budgets Tool
Real ways to simplify budget planning and stay on track.
How to Get the Most Out of Your Optmyzr Free Trial: A Complete Guide
A trial guide built from real customer feedback organized by the PPC problems you already need to solve.
Featured Authors
Our diverse authors with expansive industry knowledge
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Expert Series
Comprehensive ecommerce guides and insights.
Data Studies
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
From Optmyzr Library
Customer Stories
Real success stories of customers optimizing with paid media automation.
Strategies
Curated expert tips and strategies to improve your paid media performance.
In-Depth Guides
Comprehensive expert guides diving deep into paid media topics.
