How Amazon Prime Day Affects Google Ads Performance (Data From 22,034 Accounts)
We analyzed 22,034 Google Ads accounts around Prime Day 2025. Here's what happened to CPCs, ROAS, and CVR.
The Optmyzr Blog for Search
Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
Latest Articles
Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each
Google Ads MCP vs. Optmyzr MCP — setup, outputs, and what each actually does for PPC teams.
The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters
Frederick Vallaeys on 20 years of PPC — from Blockbuster cassettes to AI search, and what still matters for advertisers …
Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?
Learn how Optmyzr simplifies PPC with smarter automation, insights, and workflows.
How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control
Simplify PPC across platforms. Optmyzr helps you manage, optimize, and report—all in one place.
How to Use Claude + Optmyzr MCP to Manage PPC Accounts Without CSV Exports
See how Claude + Optmyzr MCP lets PPC teams audit accounts, analyze performance, create alerts, and build automations.
Featured Authors
Our diverse authors with expansive industry knowledge
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Expert Series
Comprehensive ecommerce guides and insights.
Data Studies
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
From Optmyzr Library
Customer Stories
Real success stories of customers optimizing with paid media automation.
Strategies
Curated expert tips and strategies to improve your paid media performance.
In-Depth Guides
Comprehensive expert guides diving deep into paid media topics.
