How to Run a Seasonality Analysis of Your PPC Data Using ChatGPT
Most people assume Q4 is the busiest time of year.
Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
Most people assume Q4 is the busiest time of year.
Brands selling across multiple channels are adapting to how people actually shop — blending performance with discovery, and tailoring touchpoints around real behavior.
One of the first things you notice when managing Amazon Ads is that the data doesn’t settle right away.
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Comprehensive ecommerce guides and insights.
Most people assume Q4 is the busiest time of year.
It goes without saying that the key to growth for ecommerce businesses is selling more products.
A sweeping 10% tariff now applies to nearly all imports to the US, with a staggering 125% duty on goods from China (as of this post).
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
After the Display vs Discovery Ads challenge, we decided to run a new test in the last part of 2023 to compare Demand Gen campaigns’ performance to that of “regular” Display campaigns.
In the fast-paced world of digital advertising, where trends shift like quicksilver, staying ahead of the competition is not just a goal—it’s a necessity for success.
Last quarter, we ran a test with Discovery Ads and “regular” Display campaigns to promote ADworld Experience event registrations.
Real success stories of customers optimizing with paid media automation.
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns.
According to Merriam-Webster, a game-changer is “a newly introduced element or factor that changes an existing situation or activity in a significant way.
We’re a small agency in Milwaukee with big PPC experience.
Curated expert tips and strategies to Improve your paid media performance.
Google started blocking third-party cookies for 1% of Chrome users (nearly 30 million people) on January 4th, 2024.
Account management is a necessary task that all PPC managers have to perform on a regular basis.
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.
Comprehensive expert guides diving deep into paid media topics.
If you’re running Amazon ads without keeping an eye on the Buy Box, you’re flying blind.
If you’re running social media campaigns, you know speed isn’t optional; it’s the edge.
If you’re someone managing Meta and LinkedIn Ads across multiple accounts, you’re juggling disconnected dashboards, duplicate reports, and platforms that refuse to play nice.