Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
As technology advances and privacy legislation evolves, Meta Ads has adapted accordingly, altering how we reach and connect with audiences on the way to accomplishing our advertising goals.
Negative keywords serve as the gatekeepers of your ad campaigns, allowing you to refine your targeting and ensure your ads are displayed to the most relevant audience.
There’s nothing more frustrating than launching a Google Ads campaign with carefully chosen budgets, precisely defined targeting, and ad copy you’re proud of, only to be met with… silence.
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Comprehensive ecommerce guides and insights.
Most people assume Q4 is the busiest time of year.
It goes without saying that the key to growth for ecommerce businesses is selling more products.
A sweeping 10% tariff now applies to nearly all imports to the US, with a staggering 125% duty on goods from China (as of this post).
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
When Google launched Performance Max (PMax), it was positioned as the ultimate automated campaign, designed to unify and optimize ads across all of Google’s channels: Search, Shopping, YouTube, Display, and more.
After the Display vs Discovery Ads challenge, we decided to run a new test in the last part of 2023 to compare Demand Gen campaigns’ performance to that of “regular” Display campaigns.
In the fast-paced world of digital advertising, where trends shift like quicksilver, staying ahead of the competition is not just a goal—it’s a necessity for success.
Real success stories of customers optimizing with paid media automation.
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns.
According to Merriam-Webster, a game-changer is “a newly introduced element or factor that changes an existing situation or activity in a significant way.
We’re a small agency in Milwaukee with big PPC experience.
Curated expert tips and strategies to Improve your paid media performance.
A CPC spike is one of the most frustrating things in paid search: your costs shoot up overnight, and nothing in your campaign has changed.
Account management is a necessary task that all PPC managers have to perform on a regular basis.
Google’s Smart Bidding has evolved over the years to have a better understanding of what works for many PPC accounts.
Comprehensive expert guides diving deep into paid media topics.
Negative keywords serve as the gatekeepers of your ad campaigns, allowing you to refine your targeting and ensure your ads are displayed to the most relevant audience.
There’s nothing more frustrating than launching a Google Ads campaign with carefully chosen budgets, precisely defined targeting, and ad copy you’re proud of, only to be met with… silence.
Managing paid social campaigns across multiple platforms is time-consuming, detail-heavy, and often more complex than it needs to be, especially if you’re juggling different formats, audiences, and budgets.
