Use Cases
    Capabilities
    Roles

Make changes that maximize the impact of your ad spend.

Optmyzr makes it easier to take actions that move performance forward, while stripping away recurring and repetitive work. Optimize one account or apply changes across many, all in a few clicks.

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  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data

PPC Optimization Capabilities for Google & Microsoft Ads

All the flexibility you need to run accounts your way.

Whether you prefer automation to do the heavy lifting or want to stay hands‑on, Optmyzr gives you complete control. Run more efficient campaigns on a leaner budget, launch new ads and campaigns faster, and make quick edits — all without opening the ads interface.

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Quickly spot the biggest opportunities to make progress.

Optmyzr Express lets you fine-tune campaigns over your first beverage of the day. We’ll highlight the most important areas needing attention—and explain why. You can approve or veto any changes, giving you more time for creativity and strategy.

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Take the complexity out of managing multiple accounts at scale.

Account management is simpler with Optmyzr, no matter your role. Agencies and freelancers responsible for several accounts spend less time, make fewer mistakes, and get better results. In-house marketers with single accounts prove incrementality, mine useful insights, and bring down overall acquisition costs.

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Extract full value from your ad budget.

Get everything you need to cut wasteful spend to a minimum. Pause expensive keywords, exclude non-converting queries and listing groups, prioritize budgets for top-performing campaigns, and exclude unwanted display and video placements. All of this can be automated based on the rules you set.

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Run highly tailored eCommerce and retail campaigns.

Set up your e-commerce campaigns for profit, not just sales. Build a highly automated Performance Max campaign, exert total control with Shopping, or use our own Optmyzr Smart Campaigns to get the best of both worlds. Split campaigns by product performance or feed attributes in minutes and sync them seamlessly with merchant feed changes.

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Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

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PPC Optimization FAQs

Optmyzr helps you optimize campaigns across Google Ads, Microsoft Ads, Amazon Ads, and Paid Social. For Google and Microsoft, you can easily create and manage Search and Shopping campaigns, including excluding placements like apps, mobile, and display. You can optimize key aspects of your PPC campaigns like manual and automated bid strategies, conversion value adjustments, single- and multi-account budgets, responsive search ads, A/B testing, experiments, keywords and search queries, product groups, landing page URLs, IP exclusions, and more.
Optmyzr can help improve the ROI of online ad campaigns by improving the reach and performance of campaigns and cutting wasted ad spend through its tools for more effective bid management, automation, and optimization.
Optmyzr supports all bidding strategies, including manual bidding, enhanced CPC, target CPA, target ROAS, and more.
Optmyzr Express Optimizations has ready-to-apply suggestions for ad text optimization, ad creation, and more for your Google Ads account. You can choose to apply these suggestions with one click instantly.
No. Optmyzr is easy to set up. You can get started in less than 5 minutes. Plus, there's a 14-day free trial available, and no credit card details are required from your end.
Your clients will not know you are using Optmyzr unless you want to tell them. However, most of our agency customers like to tell their clients that they use Optmyzr as it helps them win more clients.
Unlike other PPC Tools like Adalysis, TrueClicks, or Opteo, data in Optmyzr is updated in real time without any delay. You never have to worry about using stale data for your optimizations. The changes you apply using Optmyzr are also posted to the Google Ads and Microsoft Ads platforms instantly using their latest API.