Use Cases
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Keep tabs on your PPC accounts no matter where your focus is.

Ad platform automation can be volatile and unpredictable. Optmyzr makes it easy to monitor campaign performance across all your accounts without actually having to be in the ad interface.

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  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data
  • No changes without your approval, ever
  • Full data encryption and GDPR compliance
  • No ad platform access to account data

PPC Monitoring Capabilities for Google & Microsoft Ads

Spot KPI anomalies to minimize negative impact on performance.

Set up alerts for KPIs and budgets to get notified instantly when performance deviates, budgets are exhausted, or targets are met. Receive these alerts via email, Slack, Teams, or other workspaces to stay on top of your campaigns.

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Never overspend another budget or get caught by surprise.

Keep an eye on your current budget cycle with AI-powered spend projections. Avoid mid-month surprises by reviewing projected minimum and maximum monthly spend, based on your account’s pacing, seasonality, and historical spending—any day of the month.

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Tell campaigns exactly what to do when you’re not around.

Build automated rules that tell ad engines what to do when certain conditions are met. The Rule Engine comes with dozens of templates for the most common PPC issues, or you can create your own. Let the tool make the change or add it to a report to review later.

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Quickly get to the bottom of changes in performance.

Sudden drop or spike in conversions? PPC Investigator pinpoints exactly what caused it. Switch between cause charts (showing the relationship between metrics) and root cause analysis (identifying the part of the account most responsible for the change) to understand what led to the change.

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Keep your entire team on track with custom Blueprints.

Whether it’s onboarding a new client or making sure things happen when they should, success depends on proven processes. Account Blueprints lets you create sets of PPC tasks for any goal. Assign owners, set frequencies and due dates, and give people a blueprint for victory.

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Paid media teams use Optmyzr to put PPC monitoring on autopilot

Case study

See how Morefire took advantage of Alerts and scheduled PPC audit reports to catch issues early, and the Account Dashboard to speed up account overviews when onboarding new clients.

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Take back control of your PPC destiny.

Try Optmyzr for 14 days. No credit card required.

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PPC Monitoring FAQs

Yes, Optmyzr notifies you about any change made by auto-apply recommendations. You can monitor these changes and ensure they align with your campaign strategy.
In Optmyzr, you can easily set up quick alerts for all your accounts at once (Google Ads, Microsoft, Amazon, LinkedIn, or Meta). These alerts allow you to set targets that automatically adapt and change based on the latest performance data.
It's important to monitor your PPC campaigns on a regular basis, at least once a day. This will help you to identify any areas where your campaigns are underperforming, make necessary adjustments, and ultimately ensure that you’re getting the maximum returns out of your investment.
Yes, it is crucial to keep an eye on your PPC accounts. By monitoring your PPC campaigns regularly, you can ensure that they are performing as well as possible and that you are getting a good return on your investment.
Your clients will not know you are using Optmyzr unless you want to tell them. However, most of our agency customers like to tell their clients that they use Optmyzr as it helps them win more clients.