PPC Automation = Agency Efficiency & Profitability
Running search ads is an easy sell for agencies, because clients like the measurability and control this medium offers.
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
All tags
AdWords
Optmyzr's Introduction to PPC
We know that when you are used to traditional-media advertising, taking a step into the digital world can be an …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Machine Learning Improves Google AdWords in 2017
At Google’s annual launch event for AdWords, Analytics, and DoubleClick, the key theme for 2017 is that machine learning …
Frederick Vallaeys (Optmyzr)
Co-Founder & CEO
Keyword Lasso: In-Line Edits, Negative Keywords, Advanced Mode & More
The Keyword Lasso one-click optimization is one of the most used optimizations in our suite of tools.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Still sending static AdWords reports? It's better in Optmyzr.
Static AdWords reports limit the amount of information you can include or, you run the risk of including so much data …
Geetanjali Tyagi (Optmyzr)
Co-Founder
Customize AdWords Reports with Comments
After creating AdWords reports, account managers spend a lot of time adding observations that help their customers make …
Geetanjali Tyagi (Optmyzr)
Co-Founder
Bid Management Made Easy For Google Shopping Ads
We’ve been pretty excited about the launch of Google Shopping ads since they’re a great way for retailers to highlight …
Frederick Vallaeys
Are you adding too many negative keywords?
While building the Traffic Sculptor One-Click Optimization™ we found a unique use case where adding negative keywords …
Geetanjali Tyagi (Optmyzr)
Co-Founder
Conversion Lasso – Increase Sales & Traffic
This optimization automatically suggests converting/high-performing search terms that should be added as keywords in the …
Geetanjali Tyagi
Co-Founder
How to Use the First Page Bridger: Mind the (Bid) Gap!
When keywords don’t appear on the first page of search results, you’re losing out on a lot of potential traffic.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Keyword De-Duper: Are duplicate keywords hurting your AdWords account?
Duplicate keywords in an AdWords account compete with each other and traffic gets divided.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Traffic Sculptor: Are the right ads being shown for your keywords?
Traffic Sculptor ensures that the right ads show for each search query in an AdWords account.
Geetanjali Tyagi (Optmyzr)
Co-Founder