applications

Shopping Ads

Easily create and optimize profitable Shopping campaigns with total control over bids and budgets.

Build campaigns
10x faster than in Google.

Get granular control over bids to drive higher profit.

Build groups of individual products quickly.

Automate reporting to share your results easily.

Shopping Capabilities for Every Sale & Season

Shopping Campaign Builder

Quick GRIPs

Build groups of individual products (GRIP) to get granular insights into each product and control over bids.

New Product Groups

Product groups are structured automatically using the attributes in your merchant feed.

New Ad Groups

Place all product groups in one ad group, or make new ad groups based on an attribute in your feed.

Shopping Campaign Refresher

Add New Product Groups

New product groups are automatically added when new product attributes appear in your feed. This keeps campaign structure intact so you can better manage performance.

Remove Product Groups

When product groups are no longer needed after your merchant feed changes, they're automatically removed to keep your structure simple to manage.

Shopping Bid Management

Bid by Attribute

Segment products by ROAS, color, brand, and other attributes. Adjust bids at a granular level to drive more profitability.

Manage Bids at Scale

See the biddable elements in your account on a single page. Find items that need new bids, and apply changes with a click.

Use Aggregated Data

When individual campaigns don't have enough data to make a bid adjustment decision, see data for similar ones to discover patterns and bid smarter.

Reporting & Monitoring

Compare Performance

Compare performance of different Shopping Campaigns against each other and across different date range options.

Schedule Reports

Email custom reports on a schedule. Track performance of key metrics through weekly and monthly reports.

"Helped us to manage a larger portfolio of ad accounts"


How PPC Experts Manage Shopping Ads with Optmyzr

The Hour of Week bidder can be used to set daypart bid adjustments for Shopping campaigns.

The Negative Keyword Finder can be used to add negative keywords to Shopping ad groups.

The Hourly Dayparting Script can be used to set different bid adjustments for every hour of every day for Shopping campaigns.

Our reporting engine fully supports Shopping campaigns from Google as well as Microsoft.

Optmyzr ProTips for Shopping