Expand Your Advertising Reach with Microsoft Ads Tools

Everyone advertises on Google, but Microsoft Ads can reach untapped audiences with lower CPCs. Yet, many advertisers are too busy to manage another platform, leading to a "set-and-forget" approach. Optmyzr bridges this gap with automation, quick insights, and optimization suggestions, enabling better results with minimal effort.

Managing Microsoft Ads alongside Google Ads can be challenging, often leading advertisers to neglect this platform despite its potential. The different metrics, reporting styles, and features in Microsoft Ads add complexity, making it difficult to maintain performance without dedicating significant time.

Optmyzr simplifies this process by offering tailored tools for Microsoft Ads accounts, including cross-platform reporting, optimization suggestions, and automated workflows. These tools help streamline campaign management, allowing you to optimize your Microsoft Ads with minimal effort while unlocking the platform’s unique benefits.

What You Will Learn

1. How to Get Started with Microsoft Ads

Advertisers can quickly replicate Google Ads campaigns in Microsoft Ads.
There are two management approaches:
1. Scheduled imports from Google Ads – Reflects all Google Ads changes but may override Microsoft-specific adjustments.
2. Managing Microsoft Ads separately – The better approach to optimize based on platform-specific audience and data differences.

2. Using Optmyzr to Manage & Optimize Microsoft Ads

Performance Alerts – Notifies advertisers when metrics like impressions, clicks, or costs deviate from expected trends.
Account Auditing – Provides a health check for Microsoft Ads accounts, detecting optimization opportunities.
Budget Tracking & Pacing – Helps prevent overspending while ensuring ads don’t run out of budget mid-cycle.
Rule Engine for Custom Optimization – Allows advertisers to create automated workflows using “if-then” conditions.

3. Automating Budget Management & Optimization

Optimized Budgets Across Platforms Tool – Enables advertisers to track and shift budgets between Google and Microsoft Ads based on performance.
Automated Budget Pacing – Ensures spending aligns with monthly goals and prevents overspending.
Campaign Pausing & Re-enabling – Automatically pauses campaigns when budgets are exhausted and re-enables them at the start of a new cycle.