How to Protect Your Accounts

Negative keywords are supposed to prevent wasted spend, but they don’t always work as expected. Many PPC advertisers assume their account-level negatives are protecting them—only to find unwanted traffic still getting through.

Watch this video where we break down why native platform tools don’t always catch everything. Learn how Optmyzr adds an extra layer of PPC protection and ensures ad spend is focused on high-quality traffic.

Running PPC campaigns comes with inherent risks, from fluctuating performance to unexpected traffic patterns. In this video, we introduce three Optmyzr tools that can act as your “PPC insurance”: the Rule Engine, PPC Investigator, and Traffic Sculptor.

The Rule Engine can automate account workflows, ensuring your campaigns stay on track.
The PPC Investigator helps you diagnose performance issues swiftly. It can help you find exactly which element in a given account caused a metric to increase or decrease, and whether it’s a keyword, placement, or an entire network that caused the changes.
Traffic Sculptor analyzes the search terms and the keyword data to optimize your traffic flow, and minimize wasted spend.

Together, these tools offer robust protection, helping you navigate the complexities of PPC with confidence.

What You Will Learn

1. Why PPC Advertisers Need Extra Account Protection

Even when negative keywords are added at the account level, they may not always apply correctly, leading to wasted ad spend.
Relying solely on Google’s native tools can create blind spots, making advertisers think their campaigns are fully optimized when, in reality, gaps still exist.

2. How Optmyzr Helps Prevent Wasted Ad Spend

Optmyzr acts as a PPC insurance layer, providing additional oversight and automation to catch errors before they impact performance.
PPC Investigator detects search term inefficiencies and budget drains.
Rule Engine automates negative keyword updates for better accuracy.
Traffic Sculptor helps group & analyze search terms, making it easier to refine targeting.

3. Why Google Ads & Optmyzr Work Better Together

Google Ads provides basic controls, but Optmyzr offers deeper insights & automation.
Change history tracking ensures negative keywords are applied correctly.
Layering automation tools safeguards ad budgets and improves efficiency.