Enhance PPC Location Targeting with Geo Heatmaps

In this Learn With Optmyzr session, Navah Hopkins explains how Geo Heatmaps can give you deeper insights into how different locations are impacting performance.

You'll also learn how to refine your location targeting strategy to ensure you're allocating budgets efficiently and reaching the right audiences.

Location targeting in PPC isn’t as straightforward as it seems. Even if you’re not explicitly targeting certain locations, your ads can still show there due to different targeting signals. Without the right insights, you may be missing out on key optimization opportunities.

Learn how Geo Heatmaps can be used to reveal hidden trends in location performance. Discover how to spot high-value regions, eliminate wasted spend, and fine-tune your strategy to ensure your budget is driving the right results.

What You Will Learn

Understanding Location Targeting in PPC

Location targeting allows you to specify where your ads will show, whether it’s by city, zip code, country, or designated market area (DMA).
Ad platforms interpret location signals differently, meaning your ads may show in places you didn’t intend due to interest-based targeting.
Google has shifted location targeting controls, requiring changes to be made under Keywords & Audiences rather than directly at the campaign level.

How Optmyzr’s Geo Heatmap Helps

The Geo Heatmap in Optmyzr goes beyond basic location settings—it shows where ads are actually serving and how they measure up to expectations.
Optmyzr gives insights into actual performance trends based on real data.
The tool also factors in time zone differences across platforms, ensuring more accurate spend distribution.

Best Practices for Location-Based Optimization

Monitor and analyze location performance regularly. Use geo heatmaps to track performance instead of relying solely on campaign settings.
Optimize your location bid adjustments based on conversion rates and wasted spend
Ensure your budgets are aligned with the volume of targeted locations