Creating DSA Campaigns With Campaign Automator

In this Learn with Optmyzr episode, our Customer Success Manager Ignacio Martinez demonstrates how to use Campaign Automator to create Dynamic Search Ads (DSAs).

He also shares how to configure Campaign Automator and the benefits of running DSA in detail.

What You Will Learn

If your business has a large or ever-changing inventory, Dynamic Search Ads (DSAs) can be a game-changer, and Campaign Automator (CA) can enhance your DSAs by automating the creation and management of ad campaigns based on your inventory or website content.

CA dynamically updates your ads as inventory changes, ensuring that your DSAs remain relevant and accurate without manual intervention. Whether you’re in e-commerce, real estate, automotive, or travel, your ads stay fresh and accurate, directly matching user searches to your most relevant products or services. Imagine effortlessly capturing relevant search traffic without the hassle of constant keyword updates.

1. How to Configure the Campaign Automator

Access Campaign Automator through the “Optimizations” section in the Optmyzr left-side menu.
Connect your Merchant feed to Optmyzr via “Link Accounts”.
Create a Campaign Template by selecting data sources and configuring settings.
Use dynamic insertion to customize campaign names and ad groups based on attributes from your feed.
Configure ‘Inventory Filters’ to focus on products in stock or other specific criteria.

2. Benefits of Running Dynamic Search Ads

Automatically generate ads using the latest product information from your feed.
Dynamic insertion allows for tailored ad groups and campaigns, improving relevance and efficiency.
Saves time by automating the creation and updating of ads, ad groups, and keywords.

3. Benefits of Campaign Automator

Supports various data sources including spreadsheets, text files, and Merchant feeds.
Provides inventory filters to ensure only relevant products are advertised.
Includes a preview mode to review campaign structure and content before submission.
Generates warnings for potential issues, such as character limits in descriptions.
Offers scheduling for automated updates, ensuring campaigns stay current with feed changes.
Campaign Automator includes tools for visualizing and managing Merchant feed data.
The system provides flexibility to target specific products, brands, or attributes.