Amazon Local Ads

Get a complete walkthrough of how you can create an Amazon account through the Optmyzr interface, build effective Amazon ad campaigns, and understand the rules of engagement for Amazon ads.

Discover the powerful targeting options and streamlined setup process that Optmyzr offers to enhance your Amazon advertising efforts.

Advertising on Amazon isn’t just for e-commerce anymore. With Amazon Local Ads, service-based businesses can now tap into Amazon’s powerful audience data to reach high-intent customers.

This episode guides you through the process of setting up Amazon Local Ads using Optmyzr. We elaborate on everything you need to know about account creation, audience selection, bidding strategies, and creative best practices. Learn how to position your business in front of engaged, ready-to-buy customers using Amazon’s unique targeting capabilities.

What You Will Learn

1. How to Create an Amazon Account through the Optmyzr Interface

Access the Amazon ads setup in the Optmyzr dashboard.
Optmyzr simplifies account creation and offers faster approval through its relationship with Amazon.
Use your Optmyzr email to authenticate and create the account, following prompts for naming and selecting industry categories.

2. Mechanics of Building Out an Amazon Campaign

Start by naming the campaign, setting the start and end dates, and defining a daily budget.
Create ad groups, selecting an optimization strategy (reach, page visits, or leads).
Choose target locations (e.g., specific cities or DMAs).
Define audiences based on interests, categories, or purchase behaviors.
Set up the ad with a landing page URL, creative assets, and a call-to-action button.
Design the lead form to collect user information, ensuring you include a privacy policy link.

3. Rules of Engagement to Consider for Amazon Ads

Amazon ads provide powerful targeting based on user behavior and interests.
Certain sensitive topics, like targeting specific legal or medical conditions, are restricted.
Budget considerations: bids cannot exceed 50% of the daily budget.
Ensure your creative assets meet Amazon’s specifications (size, format, and content).

Additional Takeaways

Amazon ads serve primarily in display spots within Amazon and its partner network.
Leverage Amazon’s premium targeting capabilities to reach highly relevant audiences.
The integration with Optmyzr enhances the ease and efficiency of managing Amazon ad campaigns.