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Tools & Strategies for Boosting Performance

A PPC audit assesses the short- and long-term performance of your paid advertising strategy by looking at the performance, cost, and returns of your ad campaigns, ad groups, and individual ads. PPC account audits should happen on a routine basis to maximize the performance of your PPC strategy.

Join us in this episode of Learn With Optmyzr and get a complete walkthrough of the ultimate toolkit and strategies every PPC auditor needs to have in their bag.

Regular PPC audits are crucial for maintaining the effectiveness of your advertising strategy. These audits help identify areas where your campaigns are excelling and where there’s room for improvement by assessing performance, costs, and returns. By routinely evaluating your ad campaigns, ad groups, and individual ads, you can ensure that your strategy remains aligned with your business goals and is delivering maximum ROI.

Effective audits not only enhance current campaign performance but also lay the groundwork for long-term success in your PPC efforts. Whether you’re new to PPC audits or looking to refine your process, this episode is a must-watch.

What You Will Learn

1. The Role of a PPC Auditor: Balancing Analysis & Action

  • PPC auditing isn’t just about fixing issues—it’s about knowing when to act and when to analyze.
  • Many advertisers focus on daily optimizations without stepping back to identify trends, gaps, and opportunities.
  • Tools like PPC Investigator and Rule Engine help detect performance anomalies and automate necessary actions.
  • PPC Vertical Benchmark Tool allows advertisers to compare CPCs, CTRs, and conversion rates against industry trends.
  • It helps identify whether performance shifts are account-specific or part of a broader trend.
  • Insights from competitor benchmarks help refine budget and bid strategies.

3. URL Checker: A Critical Auditing Tool

  • Broken URLs or out-of-stock products can disrupt ad performance and waste spend.
  • Optmyzr’s URL Checker tool automatically detects, alerts, and pauses campaigns with broken links.
  • Advertisers can set customized monitoring rules to check for specific error messages and response codes.

4. The Bigger Picture: How Optmyzr Supports PPC Auditors

  • Optmyzr provides structure without enforcing rigid rules, allowing advertisers to audit accounts based on their unique needs.
  • Tools like PPC Investigator, Weather-Based Bidding, and Rule Engine give advertisers control over automation.
  • The key to successful PPC auditing is testing new strategies, tracking industry trends, and leveraging automation where it matters.

Tools & Resources

More Learnings