Colewood was looking to invest in software to improve the efficiency of daily Paid Search account management and campaign creation. Optmyzr not only met all their requirements but also provided an added bonus with its reporting suite. They found the depth of data and customization to be an excellent fit for their needs.

Optmyzr provided thorough training on reporting, enabling Colewood to schedule customized reports for all their clients. They’ve also shared the Dashboard with some clients to offer deeper insights, which have been well-received.

Colewood loves the Shopping/PMax Campaign Management tool for creating new campaigns or refining existing ones based on specific criteria. They’ve also used the Smart Product Labeler to create feed management strategies, finding it both time-saving and efficient.

The Rule Engine is another favorite, allowing them to use pre-built rules and create custom ones, reducing their reliance on scripts. Applying rules across multiple accounts has significantly streamlined new account onboarding.

Colewood manages to save hours of work each month per account manager, from building campaigns to optimizing accounts and reporting, allowing them to manage more accounts efficiently.

Using the Feed Audit alongside the Smart Product Labeler, they’ve successfully managed a well-established account for several years while exploring new ways to grow it.

“From the start of our time with Optmyzr to this current day, we receive fast responses to queries, regular updates, and amazing content. We feel the support is top level and the current features and proactivity in adding new things to the platform is amazing. We always look forward to what Optmyzr is adding next as we find the new tools as useful as the core tools.

I would advise everybody to jump on their YouTube channel and watch all of the updates from the PPC Town Hall that Optmyzr provides.” - Paul Taylor, Head of Department - Paid Advertising Sector, Colewood Digital