BBQGuys Manages Nearly 30,000 SKUs in 50% Less Time with Optmyzr
Louisiana-based online retailer saves 4-6 hours weekly and gains over $450k in revenue since 2021
Highlights
$450K+
revenue surge since October 1, 2021
7.34
ROAS achieved through Optmyzr
135
new high-performing keywords identified for a Microsoft account
50%
decrease in Google and Microsoft account management hours
About
BBQGuys is the #1 online retailer for outdoor living, with over 25 years of experience. They aim to be the most trusted resource for grilling and outdoor living, offering a wide selection of outdoor kitchens, premium grills, smokers, and other backyard essentials. Comprising a team of 400+ members, they believe outdoor living spaces are where the best parts of life happen.
Headquarters
Baton Rouge, Louisiana, USA
Website
https://www.bbqguys.com/
The Challenge
With digital marketing being reshaped by AI, BBQGuys needed a PPC tool that optimized their accounts and utilized AI and machine learning. They sought comprehensive reporting, easy cross-platform management to consolidate all their campaigns, user-friendliness, and time-saving functionalities.
They chose Optmyzr for its evolving toolset and quick adaptation to industry changes, like support for Google Performance Max campaigns. They also felt that its strong support for Microsoft Ads, often overlooked by competitors, sets it apart, and went on to sign up for the $500K plan.
They chose Optmyzr for its evolving toolset and quick adaptation to industry changes, like support for Google Performance Max campaigns. They also felt that its strong support for Microsoft Ads, often overlooked by competitors, sets it apart, and went on to sign up for the $500K plan.
The Solution
Optmyzr offered a wide range of features that addressed all their needs at a competitive price point. These features include AI-powered insights and optimization, reporting, and cross-platform and shopping campaign management, all within an easy-to-use interface. They feel that the true advantage of Optmyzr isn't just its features, but how it helps them stay ahead of the curve.
The Result
Optmyzr's PPC Vertical Benchmarks tool has been invaluable for maintaining BBQGuys' competitive edge by helping them compare their account's performance against competitors. Two key areas where Optmyzr stands out for them are:
1. Effortless Shopping Campaign Management: Optmyzr’s intuitive tools simplify the day-to-day management of their shopping campaigns and massive product catalog of nearly 30,000 SKUs.
2. Unmatched Microsoft Ads Expertise: Unlike other PPC tools focused on Google, Optmyzr offers a complete Microsoft Ads toolkit. These tools help them reduce costs, boost revenue, and improve ROAS.
“Optmyzr's value extends beyond features. Their agility in adapting to platform changes and introducing new capabilities ensures our PPC strategy stays future-proof. In short, Optmyzr isn't just a tool; it's a strategic partner, accelerating efficiency and growth in our PPC operations.” - Deki Hoek, Channel Manager, BBQGuys
1. Effortless Shopping Campaign Management: Optmyzr’s intuitive tools simplify the day-to-day management of their shopping campaigns and massive product catalog of nearly 30,000 SKUs.
2. Unmatched Microsoft Ads Expertise: Unlike other PPC tools focused on Google, Optmyzr offers a complete Microsoft Ads toolkit. These tools help them reduce costs, boost revenue, and improve ROAS.
“Optmyzr's value extends beyond features. Their agility in adapting to platform changes and introducing new capabilities ensures our PPC strategy stays future-proof. In short, Optmyzr isn't just a tool; it's a strategic partner, accelerating efficiency and growth in our PPC operations.” - Deki Hoek, Channel Manager, BBQGuys
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