Addi Marketing is a micro-sized agency that manages PPC accounts for small businesses and marketing agencies. Being a company of one, it seeks to improve efficiencies while providing enterprise-level service. Reporting is a notoriously time-consuming task. Providing customized monthly reports to customers used to take the founder up to 2 days each month.

Optmyzr's Reporting tool enables creating, saving and delivering clear, insightful, highly customizable reports that include metrics most important to clients, delivered on their ideal schedule — and the process is mostly automated. All data is now pulled from Google Ads, Microsoft Advertising and Google Analytics accounts in a much more structured and organized way than the native dashboards themselves. Reports can include or exclude virtually any metric or key performance indicators a customer needs. Customers particularly appreciate performance comparison sections that compare the performance of the past week or month with the previous period.

Using Optmyzr’s reporting tool, Addi Marketing has managed to improve the quality and transparency of its reports while cutting preparation time by 75%. Improved client transparency and quality of reporting have also gone up.