Content Strategist

About Optmyzr

Optmyzr is a fast-growing, profitable ad tech startup (B2B SaaS). Our founders and team members have worked for Google, Microsoft, Amazon, and other big names in tech. We’re a product- and customer-focused team with a culture built on respect, meeting commitments, and flexibility. We pay competitive salaries and while you’ll be expected to deliver great results, we’ll make sure you enjoy work-life balance. We value our employees and don’t like to micromanage. Everyone has a say in what they work on.

Our Ideal Candidate

• •3+ years of experience in content at a product-led SaaS, with at least 1 year managing a team of in-house or freelance writers
• •Fluent written and spoken English, ideally with some experience writing for North American or European audiences
• •Critical editing skills – you aren’t focused on the basics, but on ensuring that each task serves its intent and purpose
• •Strong understanding of how modern SaaS users buy software, and how content plays a role in each stage of awareness
• •A degree in English, communications or another related field is a bonus but not necessary
• •Exceptional time management, delegation and communication skills
• •Respect for deadlines and commitments that have been made
• •Comfortable building relationships with internal/external subject matter experts as sources
• •Knows how modern search and social channels behave, what they reward, what they punish, etc.
• •Experience using generative AI and other AI tools to improve team efficiency

Job Responsibilities

• •Managing the workflow, workload and deadlines of the editorial team from briefing to distribution
• •Overseeing the Optmyzr publishing calendar and match it to the current needs of our audience
• •Preparing content briefs for blog posts, buyer’s guides, solutions pages, video content, etc.
• •Editing drafts of articles, copy and scripts with thoughtful feedback on message structure, sense, positioning, etc.
• •Identifying and acting on opportunities to improve Optmyzr’s organic search presence and performance, including link building and on-page optimizations
• •Contributing to Optmyzr’s content strategy covering the website, blog, YouTube, LinkedIn and Reddit
• •Working with our Customer Marketing Manager to interview Optmyzr customers to uncover pain points and opportunities for content and distribution
• •Supporting the team on execution when needed e.g. during crunch periods
• •Fielding editorial pitches and ideas from team members, determining which ones to prioritize