2024 has been an eventful year for PPC, with several interesting trends shaping the advertising landscape. A couple of the most critical ones include:
- AI-powered ad creation and optimization
- Growing focus on Microsoft & Amazon Ads as viable channels to reach a diverse audience
In response, we’ve been hard at work, adding innovative new features and enhancing the existing ones to match the evolving needs of the PPC community.
For instance, our recent Performance Max study provides insights into effective strategies for maximizing ROI with Performance Max campaigns.
While our Ad Strength & Creative study analyzes over one million ads to identify optimization strategies that drive meaningful performance improvements.
These studies, in combination with our comprehensive suite of tools, have helped advertisers stay ahead of the curve throughout the year.
If you’re curious about what we’ve been up to, keep reading for a quick walkthrough of Optmyzr’s standout tools and updates this year. You’ll also get insights into how you can use these popular features and improvements to maximize your campaign performance and set the stage for the year ahead.
Newly launched features by Optmyzr in 2024
1. Amazon and Microsoft Ads updates
With Amazon’s global ad revenue climbing up to $49 billion in 2023 and Microsoft gaining steady momentum with around $12.58 billion in search advertising revenue (2024), it’s no surprise that these platforms are playing a crucial role in reaching a bigger audience.
But if you’re someone handling all these campaigns at scale and doing it all manually — you’re probably losing time and maybe even money.
To help you deliver better results on these platforms but with less effort, we’ve expanded support for them.
Amazon Sponsored Brands support
Handling multiple ad groups or legacy setups on Amazon’s native ad platform means a lot of work — pausing underperforming ads, updating budgets, or having to frequently analyze campaign performance. These tasks simply drain time and resources that could be better utilized elsewhere.
Optmyzr now helps you:
- Automate ad optimizations and budget reallocation across campaigns for improved performance
- Spot common trends in Sponsored Brand campaigns on a customizable dashboard
- Generate automated performance reports based on conditions you define
Non-Endemic campaign creation for Amazon Ads
Even if you don’t directly sell your products on Amazon, you can still leverage its vast audience base and data to drive traffic to your website. This is called non-endemic advertising.
You can make use of its display ads, video ads, or even create custom solutions if you want. Non-endemic campaigns run on wide-reach platforms like Amazon Prime Video and third-party partner sites like IMDB and Twitch.
The only catch is that if you’re new to non-endemic advertising, it can be challenging to set up and manage these campaigns on Amazon.
But with Optmyzr, you can set them up within minutes from an existing Google Ads or Microsoft Ads account (the data gets automatically imported to Amazon).
Once your campaigns are in full swing, Optmyzr offers detailed insights on performance. You can combine this with rule-based automations and ensure that your campaigns are always optimized to drive relevant traffic to your website.
URL Checker for Microsoft Ads
A broken landing page is a huge no-no for two reasons — it’s frustrating for the user and wastes precious dollars from your budget.
With the Landing Page URL Checker, you don’t have to worry about invalid pages. It is a nifty solution designed to analyze landing pages for 404 errors or indicators of product unavailability.
You can use the tool to either generate scheduled reports of such pages or take it a step further and auto-pause them
Campaign Automator for Microsoft Ads
Imagine creating ads for a large inventory of products, each with its own unique attributes. You’d have to manually enter product details for each SKU into Google Ads, constantly update their availability, and tweak ads to reflect seasonal price changes. It’s a never-ending manual grind.
But thankfully, you don’t have to do it that way. Instead, you can integrate your product catalog as a whole into Optmyzr’s Campaign Automator to automatically generate ads for every product in your inventory.
The tool pulls product titles and descriptions directly from your product feed and updates them in real-time whenever there is a change in product availability or pricing.
SearchLab Digital Boosts Client’s Conversion Rate by 42% With Campaign Automator
2. Optmyzr for Social
Managing social media campaigns whether it’s on Meta or on LinkedIn requires precision and efficiency.
With Optmyzr for Social, you get a robust set of tools that can help you seamlessly run high-performing campaigns on Meta, LinkedIn or both. They are designed to help you simplify your workflows, track anomalies, and get actionable insights so you can focus on driving impactful results.
Optmyzr for Social is priced at a $99/month flat rate with unlimited ad spend and accounts. And if you’re an existing Optmyzr customer, you get a 20% discount, bringing down the price to just $79/month.
3. Shopping and PMax Campaign updates
Smart Product Labeler
If you manage a large product catalog, segmenting products by performance is crucial for smart budget allocation. Otherwise, all the products are grouped together and you end up spending the same budget and setting similar budgets for all of them irrespective of how they’re performing.
But product segmentation can quickly become tedious if you plan on doing it manually. Even if you decide to use Google Ads scripts, you will need some level of coding knowledge to implement it correctly.
You can make things easier by creating a segmentation strategy with the Smart Product Labeler.
Set up rules to differentiate products by their performance or other attributes like product type, price, availability, etc. The Product Labeler uses these rules to group the products in your feed.
This differentiation makes it easier to create product-specific advertising strategies to maximize ROI. For instance, you can bump up the bids on high-performing products to increase visibility while dialing back the bids on underperforming ones to reduce wasted spend.
Excluding expensive PMax listing groups
Underperforming listing groups can eat up your budgets and that means there is less money to allocate to your high-performing segments.
To tackle this, we’ve introduced a new pre-built strategy that identifies underperforming or expensive listing groups with Rule Engine (a custom rule-based strategy builder). Users can customize the rules of this strategy so it aligns with their specific campaign goals.
This way your budgets can be allocated to ads that actually drive conversions, maximizing your ROI on campaigns.
Search term reporting for PMax
With PMax campaigns, advertisers find it challenging to get search term reports that can help them narrow down:
- Irrelevant search terms that trigger their ads
- High-performing search terms that drive conversions so they can be optimized for better search volume
- Search categories for additional keyword ideas that are already working
- High-impression, low-click terms that may indicate poor ad relevance and could benefit from better ad creative assets
But, we now have a dedicated PMax Search Term reporting tool that gives you more granular control over your PMax campaigns. It automatically pulls data from your campaigns and then compiles them into a spreadsheet.
Once you have this data, you can easily manipulate it for custom analysis and look for search term patterns that tell you how to optimize your PMax campaigns better.
4. AI Updates
Ask custom questions in Optmyzr Sidekick
Think of Sidekick AI as your personal PPC assistant that can help you save time and simplify ad management. You can ask custom questions about your campaigns. For instance, how specific ads or keywords in a campaign are performing.
Sidekick delivers AI-driven insights at every level — account, campaign, ad, or keyword instantly. It’s like having an expert at hand, ready to help you make smarter decisions to optimize our PPC campaigns.
AI-powered Blueprints
Advertising managing large accounts may find that a good chunk of their time gets caught up in tackling repetitive, but critical tasks.
Optmyzr’s Account Blueprints is like a built-in task manager that you can use to streamline and automate your workflows so nothing gets overlooked.
Blueprints can be used to create checklists for any process — onboarding clients, assigning tasks, optimizing campaigns, and more.
The best part is, instead of creating a whole Blueprint of tasks from scratch, you can simply mention your goal, and Optmyzr’s AI will create a relevant Blueprint for you. It can be customized according to your needs, saving that much more time.
5. Optmyzr Labs - our new innovation hub
Optmyzr Labs is where you can find the latest experimental features that could potentially shape our platform in the future. You can test our projects like the Magic Quadrants Tool to visualize account performance on an interactive quadrant chart or evaluate how well your landing page aligns with your target audiences using the Web Page Audience Fit Analyzer.
Our most popular features in 2024
While all of our features are key to driving performance, some in particular have stood as absolute favorites among our customers.
Here’s a quick overview of the top six audience favorites:
1. Optimize budgets: Get recommendations to reallocate budgets across multiple accounts and platforms. Ensure you never over or underspend on any campaign and allocate budgets according to campaign performance.
2. Rule Engine: Exercise better control over your campaigns by leveraging Rule Engine’s simple “if-this-then-that” automation. Create custom optimizations or use pre-built templates to make bulk changes to ads.
3. A/B testing for ads: Conduct A/B testing for both RSAs (Responsive Search Ads) and display ads. Test out different ad variations and identify which ones resonate best with your audience.
4. PPC Investigator: Find out why your account showed a sudden increase or decrease in clicks, conversions, and other metrics with the PPC Investigator. Understand which metric caused the change and why.
5. Shopping campaign management: Create your shopping campaigns and ensure they’re always synced with the latest feed data, all in one hub. Get thorough insights into performance, and configure automated rules to take care of repetitive tasks.
6. Reports: Track the impact of your PPC campaigns using custom reports or simply use one of our pre-built templates. Get a bird’s eye view of everything happening with your account in a visually engaging manner. Don’t forget to create a report schedule to save time on creating the same report every month or week.
“I think all features make Optmyzr a powerful tool to gain a competitive advantage. We didn’t take time to dig deep into the features and that was a mistake. Encourage your account managers to make use of all the different tools and features, it was a total game changer for us.”
- Alexander Sperber, CEO, United Ads
Bonus - A hidden gem of Optmyzr you shouldn’t miss out
Optimizing budgets for your PPC campaigns based on performance can be tricky since Google does not allow you to link insights at the campaign level to budgets. For example, if you’d like to set a rule to change budgets automatically based on impression share, you might not be able to directly do it, because impression share metric isn’t available at the budget level.
But there is a workaround using a feature called ‘Key-Value Pairs’ in Optmyzr’s Rule Engine. It’s a two-step process where you use campaign insights or the ‘key’ to set up a rule to perform a certain set of actions at the budget level (the ‘value’).
To explain this better, here’s a demo based on a real use case from one of our customers:
Start 2025 with smarter PPC management
The tools added to Optmyzr’s platform in 2024 are specifically meant to help advertisers across industries make their daily work much easier, while also seeing their ROAS soar. They’ve been thoroughly used by our customers with some remarkable results on campaign efficiency and ROI.
From smarter automation to deeper insights, Optmyzr has everything you need to manage your paid marketing campaigns with greater precision and control.
Looking ahead to 2025, now is the perfect time to explore some of these tools and see how Optmyzr works for you.
Thousands of advertisers — from small agencies to big brands — worldwide use Optmyzr to manage over $5 billion in ad spend every year. Plus, if you want to know how Optmyzr’s various features help you in detail, you can talk to one of our experts today for a consultation call.
Sign up for our free 14-day trial today.
