Reporting is one of the most important duties for any PPC marketer. But more often than not, it becomes a major time drain when you have several data sources and overwhelming data to report.
It gets even more complicated when you have multiple clients with their ads running on multiple ad platforms. You may end up spending too much time with each new client building a new report to fit their needs.
Although native ad platforms offer decent reporting capabilities, they don’t do a good job of presenting your results well. Plus, you can’t combine data from the other ad platforms for your clients.
Google Analytics and Looker Studio are good for starters, but you need better tools for more automated and integrated reports. But, finding the right reporting tool for your needs can be a task. Your tool shouldn’t just be building a boring monthly PDF of tables and charts. It needs to build reports that inform and excite your clients and convince them to keep doing business with you.
There are so many reporting tools available. Each has its strengths and weaknesses, catering to different levels of expertise, campaign complexity, and budget constraints. So choosing the right tool requires careful consideration of factors like ease of use, reporting capabilities, compatibility with your existing platforms, and pricing structures.
In this article, you’ll learn:
- What to look for in a PPC reporting tool and
- What are the best PPC reporting tools available in the market today with varying levels of capabilities
What Should You Look For in a PPC Reporting Tool?
You need to look at eight factors while looking for a PPC reporting tool irrespective of your business type and size.
- Functionality: Does it offer essential features like data analysis, visualization, static & ad-hoc reports, and dashboards?
- Performance: Can it handle large data volumes from various sources quickly and efficiently?
- Reliability: Can it help you pull the data you need every time you need it?
- Ease of Use: Is it user-friendly for everyone, from beginners to experts?
- Customization: Can the reports be tailored to your needs with different formats and visualizations?
- Speed of Deployment: Is it easy to set up and integrate with your existing tools?
- Scalability: Can it grow with your agency’s needs and add new features?
- Security: Does it guarantee data confidentiality with strict protocols and regulations compliance?
Considering these factors let’s look at some of the best PPC reporting tools in the market. We’ve listed 12 tools here after a thorough research.
Best PPC Reporting Tools
Optmyzr
Pricing: From $208/month ($10K spend, upto 25 accounts)
Rating: Rated 4.6/5 on G2 and 4.6/5 Capterra
Optmyzr is a powerful, award-winning PPC management software that gives search marketers the tools they need for detailed insights, optimization, reporting, and automation. It is built for accounts of any size, diversity, or complexity.
From search to shopping to Performance Max, you can run Google Ads campaigns the way each account demands with Optmyzr.
And if you think of PPC as more than just Google, you’ll advertise with creativity and insight across several platforms. Our proven automation capabilities mean you can supervise and run campaigns your way, even when you’re working on other things.
What Kinds of Teams Use Optmyzr?
Optmyzr is used by a variety of teams such as:
- Digital marketing agencies: Helps scale their operations and improve their client service by providing them with the tools they need to manage multiple PPC campaigns and clients efficiently.
- In-house marketing teams: Helps save time and improve their PPC performance by automating many of the tasks involved in managing campaigns. This frees up team members to focus on more strategic initiatives.
- Enterprise marketing teams: Helps manage their PPC spending much better by providing them with data-driven insights and recommendations.
Individual PPC consultants: Helps streamline their workflow and manage multiple campaigns without the need for extensive resources.
Optmyzr’s Key Reporting Features
- Offers an easy drag-and-drop interface with pre-built widgets and templates to build reports
- Creates single- and multi-account reports, annual reports, executive reports, and more
- Supports cross-platform reporting on multiple platforms like Google Ads, Microsoft Ads, Meta Ads, Amazon Ads, LinkedIn Ads, and Google Analytics
- Automates report generation and scheduling with the updated performance data
- Integrates with Slack, Microsoft Teams, and Zapier
Read more*:* Optmyzr’s reporting capabilities
Pros & Cons
Pros
- Offers an easy-to-understand reporting UI with powerful analysis tools
- Monitors anomalies and automatically notifies account owners to make sure they’re not missed
- Supports real-time data refresh
- Known for top-quality customer support and fast response times
Cons
- Among social media ad platforms, Optmyzr supports Meta and LinkedIn Ads only at the moment; lacks support for TikTok, Snapchat, and other social media platforms
- Some users may find the vast number of tools and features that are available overwhelming at first
Skai
Pricing: On request
Rating: Rated 4/5 on G2 and 4.4/5 on Capterra
Skai is a cloud-based marketing solution, which helps organizations create, launch, and manage PPC marketing campaigns on a unified portal.
Skai’s Key Reporting Features
- Supports Google, Microsoft, Amazon, Meta, TikTok, Snapchat, Pinterest, and LinkedIn Ads
- Offers powerful reporting capabilities
- Integrates with Slack, Microsoft Teams, and Zapier
Pros and Cons
Pros
- Offers an easy-to-understand reporting UI
- Ideal for enterprise teams
Cons
- Expensive, complicated pricing and free trial structure
- Has a longer support response time (6-24 hours) than Optmyzr (2 hours)
Read: How Skai compares to Optmyzr
Adalysis
Pricing: From $99/month ($50K spend, unlimited accounts)
Rating: Rated 4.8/5 on G2 and 4.6/5 on Capterra
Adalysis is a PPC management solution designed to help marketers manage advertising campaigns on Google and Bing search engines.
Key Reporting Features of Adalysis
- Supports Google and Microsoft Ads
- Creates automated, custom dashboards
- Offers an easy reporting interface
Pros and Cons
Pros
- Periodic campaign/account health checks
- Fast and intuitive onboarding
Cons
- No support for social media ad reporting
- Limited capabilities for rule-based automation
- Offers only a few integrations
Read: How Adalysis compares to Optmyzr
Marin
Pricing: From $2000/month (50 accounts)
Rating: Rated 3.8/5 on G2 and 3.4/5 on Capterra
Marin is a campaign management tool that helps marketers create & optimize campaigns for Google, Facebook & Amazon Ads.
Marin’s Key Reporting Features
- Good rule-based automation
- A good number of tools for reporting
Pros and Cons
Pros
- Powerful reporting tools
- Really good product training content
Cons
- Marin’s solutions for search, social, and reporting are very fragmented with complicated pricing
- The access to their tool is gated by a mandatory demo
- Poor reviews on G2 (3.8) and Capterra (3.4) compared to Optmyzr (4.7 G2 / 4.6 Capterra)
- Offers only a few integrations
Read: How Marin compares to Optmyzr
TrueClicks
Pricing: From $208/month ($50K spend, unlimited accounts)
Rating: Rated 4.5/5 on G2 and 4.5/5 on Capterra
TrueClicks is a cloud-based marketing software, which helps organizations create, launch, and manage PPC marketing campaigns on a unified portal.
Key Reporting Features of TrueClicks
- Support for Google and Microsoft Ads
- Good reporting capabilities for Google Ads
Pros and Cons
Pros
- Free up to $50K monthly ad spend
- Great integrations with Looker Studio, Microsoft Excel, Google Sheets, Power BI, and Tableau
Cons
- Lacks support for social media ad reporting
- Doesn’t support multi-account reporting
- Limited rule-based automation
- No support for scripts or native reporting
- Offers only a few integrations
Read: How TrueClicks compares to Optmyzr
Opteo
Pricing: From $99/month ($50K spend, 25 accounts)
Rating: Rated 4.5/5 on G2 and 4.8/5 on Capterra
Opteo is a Google Ads management tool that recommends optimizations based on continuous account monitoring of account performance data.
Opteo’s Key Reporting Features
- Creates automated, custom dashboards
- Offers an easy reporting interface
- Integrates with Slack
Pros and Cons
Pros
- Good support for Google Ads reporting
- Easy-to-understand UI
Cons
- No support for Microsoft, Meta, and Amazon Ads
- Uses a 6-hour to 24-hour refresh cycle, not real-time like Optmyzr
- Very limited automation capabilities
- Offers only a few integrations
Read: How Opteo compares to Optmyzr
DashThis
Pricing: From $49/month
Rating: Rated 4.8/5 on G2 and 4.5/5 on Capterra
DashThis helps digital marketers and agencies by providing an easy-to-use and attractive dashboard tool so that marketers can stop wasting time gathering data, and instead do what they do best: make decisions based on that data.
Key Reporting Features of DashThis
- Creates automated, custom dashboards
- Offers an easy drag-and-drop interface with pre-built widgets and templates
- Integrates with 34 of the most commonly used digital marketing tools
Pros and Cons
Pros
- Easy-to-understand UI
- Suitable for advertisers who run ads on multiple platforms
Cons
- Steep pricing especially for small businesses or freelancers, not a big issue if you only need a few dashboards, but the cost can add up quickly if you need a lot of dashboards
- Some users reported errors and inconsistencies in dashboard data.
ReportGarden
Pricing: From $89/month
Rating: Rated 4.5/5 on G2 and 4.5/5 on Capterra
ReportGarden is a dashboard & reporting tool for ad agencies to automate cross-channel reporting, manage campaign budgets, create invoices, perform SEO audit, and track keywords rankings for your clients.
ReportGarden’s Key Reporting Features
- Creates automated, custom dashboards
- Offers an easy drag-and-drop interface with pre-built widgets and templates
- Integrates with most commonly used digital marketing tools
Pros and Cons
Pros
- Easy-to-understand UI
- Suitable for marketers who run paid search, paid social, and SEO
Cons
- Steep pricing especially for small businesses or freelancers; not a big issue if you only need a few dashboards, but the cost can add up quickly if you need a lot of dashboards
- Occasional report errors and inconsistencies in dashboard data
Supermetrics
Pricing: Pricing is platform-specific
Rating: Rated 4.4/5 on G2 and 4.4/5 on Capterra
Supermetrics streamlines the delivery of data from sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.
Key Reporting Features of Supermetrics
- Creates automated, custom dashboards
- Offers an easy drag-and-drop interface with pre-built widgets and templates
- Integrates with most commonly used digital marketing tools
Pros and Cons
Pros
- Easy-to-understand UI with great reporting and data analysis tools
Cons
- On the pricier side for small businesses or freelancers considering its biggest use cases are analysis and reporting
- Reports of substandard customer support
Read: How Supermetrics compares to Optmyzr
Databox
Pricing: From $59/month
Rating: Rated 4.4/5 on G2 and 4.7/5 on Capterra
Databox helps growing businesses know how they’re performing at all times, make better decisions, and find opportunities to improve their performance.
Databox’s Key Reporting Features
- Creates automated, custom dashboards
- Offers an easy drag-and-drop interface with pre-built widgets and templates
- Integrates with most commonly used digital marketing tools
- Creates custom metrics useful to your business
Pros and Cons
Pros
- Easy-to-understand UI with great reporting and data analysis tools
Cons
- On the pricier side for small businesses or freelancers considering its biggest use cases are analysis and reporting
Whatagraph
Pricing: From $249/month
Rating: Rated 4.5/5 on G2 and 4.4/5 on Capterra
Whatagraph is an intuitive all-in-one marketing data platform that easily removes data-related manual work and hassle from a marketer’s day-to-day.
Whatagraph’s Key Reporting Features
- Groups and aggregates data from different sources to identify trends and patterns
- Offers a library of pre-built widgets and templates that you can use to quickly create reports and dashboards
Pros and Cons
Pros
- Easy-to-understand UI with great reporting and data analysis tools
Cons
- Adjustments within reports don’t happen in real-time
- Known to be buggy occasionally
Swydo
Pricing: From $49/month
Rating: Rated 4.2/5 on G2 and 4.5/5 on Capterra
Swydo is an easy to use reporting and monitoring platform to retrieve data from multiple sources and create professional, customizable marketing reports.
Swydo’s Key Reporting Features
- Offers a library of pre-built widgets and templates that you can use to quickly create reports and dashboards
- Automates report scheduling
- Integrates with popular digital marketing tools
Pros and Cons
Pros
- Easy-to-understand UI with great reporting and data analysis tools
Cons
- Reports of substandard customer support
Track. Monitor. Report.
The best PPC reporting provides context, and analysis, and finds the reasons behind wins or losses. It serves as a source of meaningful data and insights, helping you to make informed decisions and optimize the overall effectiveness of your PPC campaigns.
And if you think Optmyzr is the tool for you, sign up for a 14-day free trial today. Thousands of advertisers — from small agencies to big brands — worldwide use Optmyzr to manage over $5 billion in ad spend every year. Plus, if you want to know how Optmyzr’s various features help you in detail, talk to one of our experts today for a consultation call.
You will also get the resources you need to get started and more. Our team will also be on hand to answer questions and provide any support we can.
