It’s been a busy quarter for us at Optmyzr, building PPC tools that help save time and hassle. From keeping up with keyword match type updates to capabilities that will serve you well in the years to come, we’ve got plenty to share.
So here are all the major updates to Optmyzr from the past 3 months. Let’s look at some of the big ticket items from this past quarter, and you can find the full list of other fixes and improvements below that. Just click the menu items on the left side to navigate easily!
Track your testing easily with Campaign Experiments.
Tracking your PPC experiments through Google Ads can be annoying. The interface doesn’t allow you to easily track test campaigns, their changes, or even remind you that you have any running.
Campaign Experiments in Optmyzr goes a long way in solving those challenges, and we’re only getting started with it.
Now you can analyze the performance of active experiments across all your Google Ads accounts. Find winning and losing experiments, and apply or end them in a single click.
Optmyzr compares your experiment and its original campaign based on statistically significant data to highlight whether the experiment is winning.
This feature is now live for all subscribers on one of our currently listed plans. If you’re on one of our older plans, contact support to find out how to get access.
Dig deeper into Analytics data with the Segment Explorer.
Google Analytics makes it difficult to view performance data for multiple audience segments at a time – like sessions from male users via mobile in the US.
Introducing the Segment Explorer, our latest tool that lets you view performance metrics for all your connected Google Analytics accounts for multiple dimensions combined at once. Segment Explorer allows you to add different audience segments to your view data in a straightforward way.
Please note that not all combinations of segments (dimensions) are allowed through the API. Selecting an invalid combination will display an error message.
Get involved with our product on the Optmyzr Roadmap.
Optmyzr now has our own Roadmap page to further align our plans for our software with what PPC managers and strategists actually want. On this page, you can:
- View our product roadmap
- Make feature requests
- View other people’s requests
- Vote and comment on items
Go there now to make a request, vote on what others have asked for, and to see what’s made the cut to become part of our plans!
Updates from September 2021
1. New-look account dashboard
Introducing a brand new design and functionalities on the Account Dashboard for better and faster visualization. New capabilities include:
- See changes in account PPC audit score and get info on grades for different levels (campaign, keywords, etc)
- See data based on campaign type, bid strategy, or campaign groups; select any of these new filters in the left-side menu
- Top elements get extended into a full table to see all data for more metrics
- View and run Blueprints tasks that are due and overdue for your account
2. Download white-label PDFs of Quality Score Tracker data.
This new feature allows you to easily download and share all information available in the Quality Score Tracker. Click the download icon on the top right, and select ‘Save PDF’.
3. Edit the schedule owner for your reports
You can now change the owners for report schedules for Google Ads, Amazon Ads, Microsoft Ads, and Facebook Ads – either one at a time or in bulk.
This feature is only available if you are the owner of your team’s account.
4. See difference in performance in KPI Widgets
You can now see the total numeric difference between two periods being compared in KPI widgets. Change value is indicated with corresponding arrow signs.
This is available for use with Google Ads, Microsoft Ads, Amazon Ads, and Facebook Ads accounts.
5. Pick multiple values in the Rule Engine
The Rule Engine now supports multiple values when applying the “contains”, “does not contain” and “ignore case” conditions.
Search for multiple values of an attribute rather than creating separate conditions for each one.
6. Adjust bids by campaign placement for Amazon Ads
You can now see Amazon Ads performance based on placements and adjust bids (by %) for corresponding placements.
For Sponsored Products, adjustments can be made for Top of Search and Product Pages placements.
For Sponsored Brands, adjustments can be made for All Placements below Top of Search.
This improvement helps you adjust bids by placements in a more granular way than the Amazon Ads interface, as our Rule Engine lets you filter by any condition that suits your needs.
Updates from July & August 2021
New in the Rule Engine
1. SA360 conversion data now supported in the Rule Engine
Search Ads 360 actions and transactions are available in the Rule Engine for linked Google Ads accounts. Use this to gain extra insight from SA360 actions/transactions to make informed decisions. Learn More
2. Find text anywhere in ads with the Rule Engine
We added the ‘Any headline/description/path’ to Rule Engine strategies for ads.
You can now easily search for specific text anywhere in your ad instead of creating separate conditions for headline, description or path. This new attribute looks for your selected text in all components at once.
3. Add multiple values to Rule Engine conditions
We’ve added the operators ‘In’ and ‘Not In’ to the Rule Engine. This lets you create or modify rules without having to create multiple conditions using ‘Is’ or ‘Is Not’.
4. Quickly find restricted keywords in Rule Engine
We added the Serving Status attribute to the Rule Engine to help you easily identify keywords in your account with low search query volume.
New in PPC Investigator
1. Easily compare to same period of previous month in Optmyzr
Reporting widgets and PPC Investigator now support the “same period previous month” option to compare data sets.
If you now wish to compare performance data from August 1-6 with data from July 1-6, simply select this option instead of a custom date range.
New for Optimizing Ads
1. Filter by ad count when you use A/B Testing
You can now filter by ad count in the A/B Testing for Ads tool. View only those ad groups with fewer/more than a specific number of ads, or apply a range.
You no longer need to struggle to identify single keyword ad groups, or ones with a certain number of ads in them.
2. Find and label ads with low CTR
We added a new pre-built strategy in the Rule Engine to help you find ads that have a click-through rate lower than the ad group average.
Go to Rule Engine > Optimize Ads > Find Ads with Low CTR to identify and label these ads.
New for Optimizing Keywords
1. Pause keywords with low QS in Google Ads
A new Rule Engine strategy is available: Monitor Quality Score Components for Keywords.
This strategy suggests keywords with a low QS (<3) and/or low-ranked QS components, allowing you to pause them with a click. You can also add labels to these keywords to analyze and resolve issues.
2. See keywords on automated bidding that aren’t making the first page
The First Page Bridger now shows you keywords on automated bidding that aren’t making it to the first page. While you still can’t adjust bids for these keywords, you can use the information to make other decisions.
And because the list of keywords opens up in the Rule Engine, you can automate this check to occur as often as you need it to.
New for Optimizing Budgets
1. Impression Share metrics added for multi-platform budgets
Four new Impression Share metrics have been added to the Optimize Budgets Across Platforms tool:
- Search IS lost (budget)
- Search IS lost (rank)
- Display IS lost (budget)
- Display IS lost (rank)
2. See impression share lost due to rank when optimizing budgets
Recent IS Loss (Rank) has been added to the Optimize Budget tool, along with Recent IS Loss (Budget). View both and make informed decisions when optimizing your Google Ads budget.
3. More control to limit multi-platform overspending
Optimize Budgets Across Platforms now pauses the campaigns of a budget group if their shared monthly target is reached, and re-enables them on the 1st of the next month.
New for Managing Workflows
1. Contextual help to improve your PPC Audit grade
We’ve added additional contextual help to each widget section when you review your PPC Audit report.
You’ll see a brief explanation of why we recommend certain fixes, additional context from Google Ads, and tips on which tool in Optmyzr can help you improve your audit grade.
2. Send audit reports in a click
There’s now a faster way to share reports from the PPC Audits tool. Just use the new ‘send email’ button without needing to schedule delivery.
3. Snooze tasks that aren’t a priority
Getting suggestions you don’t want to see? You can now snooze tasks in the suggestions sidebar on the MCC dashboard for a day, a week, a month, or a year.
The task will no longer show or be counted toward the total suggestions for that account. It will still be available in-tool, in Optmyzr Express, and for other users in the team.
4. Get Slack alerts for Rule Engine strategies
If you have Slack integration enabled, you can now set up alerts when your Rule Engine strategies have new suggestions.
New in Account Blueprints
1. Easily manage team roles for Blueprints
You can now manage Account Blueprints roles for all your team members. Assign roles in bulk, create new ones, and change someone’s role without needing to enter the Blueprint wizard.
2. More control over how you build Blueprints
We now support both scheduled (paused or active) and on-demand Account Blueprints. You can create a Blueprint without scheduling tasks and run them on demand. New options include:
- Create Blueprints in either format (scheduled and on-demand)
- Add pre-built Blueprints to your account in either format
- Assign multiple tasks to a role in scheduled Blueprints
- Select tasks in bulk and assign them a frequency in scheduled Blueprints.
- Convert scheduled Blueprints to on-demand and vice-versa
- Search for Blueprints by name
- Filter Blueprints by format/type
New for Microsoft Ads
1. Changes to Broad Match Modifier support for Microsoft Ads
The addition of keywords using the Broad Match Modifier match type is longer supported for Microsoft Ads in the Keyword Lasso and Optmyzr Express tools.
Existing BMM keywords will continue to serve under the new Phrase Match behavior.
2. Greater control for search terms and spend in Microsoft Ads
We’ve added two new pre-built strategies to the Rule Engine for Microsoft Ads:
- New and Declining Search Queries Report to monitor significant changes in the performance of a search query
- Pause Low Quality Score Keywords to avoid spending on keywords with low QS and no conversions
3. New metrics for Microsoft Ads
In line with a recent Microsoft Ads update, Average Position has been removed and 6 new metrics have been added in its place:
- Top impression share
- Top impression share lost to rank
- Top impression share lost to budget
- Absolute top impression share
- Absolute top impression share lost to rank
- Absolute top impression share lost to budget
You can now see the new metrics in Rule Engine and create custom strategies with them.
New in Campaign Automator
1. Broad Match Modified removed from Campaign Automator
The Broad Match Modified match type option for keywords is grayed out in all Campaign Automator templates.
You can also bulk-edit keyword match type from BMM to Phrase Match for as many Campaign Automator templates as you need to.
Keywords already operating under BMM still show, but no new keywords can be added under BMM.
2. Bulk edits for Campaign Automator
You can now make the following bulk edits in Campaign Automator:
- Replace a column header. If the column name in your source file has changed, use this option to change it in your CA template as well.
- Replace text. IMPORTANT – this feature is case-sensitive and replaces any occurrence of the text, irrespective of spacing. So replacing “shoes” with “sneakers” will result in:
- Buy shoes at the lowest price → Buy sneakers at the lowest price
- Buy blackshoes now → Buy blacksneakers now
- Buy running Shoes → no change
3. Apply campaign & ad group labels
You can now add static labels like ‘Test 1’ or ‘Optmyzr’, or use dynamic insertion to create labels like {Brand} or {Category}. Each variation will be added to the applicable entities.
4. Create Responsive Display Ads
Campaign Automator now supports the creation of Responsive Display Ads.
