Optimizing your bids and budgets is most definitely an important part of successful account management, however, even great bids with a precise budget can perform negatively if the ad’s text doesn’t really catch any attention.
To better manage your ads from every angle, we have created a tremendously powerful tool that’ll help you analyze not only the text contained in your headlines and descriptions but also how they work in line with each other: Ad Text Optimization.
What does the Ad Text Optimization tool do?
Optmyzr’s Ad Text Optimization tool helps you break down and review your ads’ performance by its components. You can view data by Headline 1, Headline 2, Headline 3 (where available), Description 1, Description 2, the full ad, Path 1, Path 2, the combination of Path 1 with Path 2, and Headline 1, 2, and 3 together.
In the following example, you can see the performance of this ad as a whole, with 151 clicks and a CTR of 20.60%
But when we break it down by parts you can see how each component works on its own:
Headline 1:
Headline 2:
Description 1:
Headline 1 & 2 combined:
Why this is important
By analyzing the text contained in your ads, you can get a better sense of what works, and what doesn’t. Keep in mind that an overall good ad can still be negatively influenced by a low performing component within – even if the rest work well!
We are used to investing the most time in making sure the budget is allocated in an optimal way, the CTR is high, and the conversions are high quality, but sometimes we forget what makes a person click on an ad, and that is the message contained in the text. With the new insights you’ll derive from the new Ad Text Optimization tool, we hope to make you a more effective digital marketer.
No time wasted – Make bulk changes!
Another great feature inside this tool is the Find-and-Replace option, which allows you to make bulk changes to ad components. This feature can be used in several ways, for example, to replace the word(s) in individual ad components, several ad components, or anywhere it’s found in any ad text component. You can also choose whether you want to create new ads or update existing ones with your change.
For example, say some of your ads contain “2019” in their headline or description text, but the year is coming to an end, so you want to start promoting services for 2020. Instead of going through every ad in your account, with the Ad Text Optimization tool you can simply go to the Find and Replace feature and tell it to replace every text in any component of your existing ads that have “2019”, with “2020”.
You could also use the tool to quickly start new A/B tests for ads. For example, you could create new versions of all ads with the text ‘free trial’ but try the variation ‘try it free’. Starting this test takes just seconds with the new tool and after some data has started to accrue, you can use our existing AB Testing for Ads tool to find winners, and remove losers.
As easy as 1, 2, 3!
Stay tuned for more of our awesome tools and features!
