Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth
Understand Amazon TACoS, and how to manage it for greater product visibility and less reliance on ads.
Radhika Shenoy (Optmyzr)
Content Specialist
Radhika Shenoy
Articles
Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms
Learn about top social media ad management tools including Optmyzr for Social & how they can help you optimize your ads.
Radhika Shenoy (Optmyzr)
Content Specialist
How to Run High-Performing B2B Ad Campaigns on LinkedIn
AJ Wilcox shows you how to get top results for B2B brands on LinkedIn using creative, audience and targeting options.
Radhika Shenoy (Optmyzr)
Content Specialist
Mastering Negative Keywords and Ad Targeting
Learn what negative keywords are and the strategies to effectively use them in your PPC campaigns.
Radhika Shenoy (Optmyzr)
Content Specialist
Start Strong, Sell More: A Beginner’s Guide to Google Shopping Ads
Explore everything from the basics of Shopping Ads to tools that will allow you to maximize benefits from the ad format.
Radhika Shenoy (Optmyzr)
Content Specialist
Use This 7-Step Checklist to Set Up Your First Google Ads Campaign
A PPC beginners guide for what to do before setting up a Google Ads campaign.
Radhika Shenoy (Optmyzr)
Content and Product Marketer
PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
Read what the different campaign types on each platform are, how and where they appear, and when to use them.
Radhika Shenoy (Optmyzr)
Content and Product Marketer
What’s New in Optmyzr: March 2022
Rule Engine strategies for Budgets Analyze the performance of your campaign budgets and shared budgets, and tweak the …
Radhika Shenoy (Optmyzr)
Content and Product Marketer
What’s New in Optmyzr: February 2022
Campaign Automator: First Optmyzr tool to be moved to the new Google Ads API As was already mentioned, Optmyzr is in the …
Radhika Shenoy (Optmyzr)
Content and Product Marketer
What’s New in Optmyzr: January 2022
Google announced early last year that their AdWords API would stop functioning by April 2022.
Radhika Shenoy (Optmyzr)
Content and Product Marketer
Optmyzr 2021 Wrap
2021 was an eventful year for Optmyzr.
Radhika Shenoy (Optmyzr)
Content Marketer
Dear WordStream Users, We’ve Got You Covered
If you work in search marketing or PPC, change being the only constant is no cliché; it’s a way of life.
Radhika Shenoy (Optmyzr)
Content Marketer