Back to Basics: Theming Keywords in Ad Groups
The relevance of a keyword to an ad text impacts the clickthrough rate (CTR) and indirectly the Quality Score.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Geetanjali Tyagi
Articles
Back to Basics: How to Structure a PPC Account in Google AdWords
Account structure is essentially how you organize your ads and keywords in your AdWords account.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Can changing bids really reduce cost per acquisition?
Is changing bids (max CPC) for keywords the answer to reducing your cost/sale or CPA?
Geetanjali Tyagi (Optmyzr)
Co-Founder