Conversion Lasso – Increase Sales & Traffic
This optimization automatically suggests converting/high-performing search terms that should be added as keywords in the …
Geetanjali Tyagi
Co-Founder
Geetanjali Tyagi
Articles
How to Use the First Page Bridger: Mind the (Bid) Gap!
When keywords don’t appear on the first page of search results, you’re losing out on a lot of potential traffic.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Keyword De-Duper: Are duplicate keywords hurting your AdWords account?
Duplicate keywords in an AdWords account compete with each other and traffic gets divided.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Traffic Sculptor: Are the right ads being shown for your keywords?
Traffic Sculptor ensures that the right ads show for each search query in an AdWords account.
Geetanjali Tyagi (Optmyzr)
Co-Founder
How a Low AdWords Quality Score Is Costing You Money
Getting a high position on Google’s search results page is a key component of getting lots of visitors to your site but …
Geetanjali Tyagi (Optmyzr)
Co-Founder
Are you using AdWords Broad Match Modifier the right way?
Broad match modifier (BMM) This match type is a relatively new entrant and lies in between broad and phrase match.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Geetanjali Tyagi (Optmyzr)
Co-Founder
Back to Basics: Understanding Keyword Match Types in Google AdWords
One of the easiest ways to save money in AdWords is to use keyword match types the right way.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Geetanjali Tyagi (Optmyzr)
Co-Founder
Creating Display Ads Using Text Ads in Google AdWords
Display ads can be quite effective in building a brand and can be more engaging than text ads.
Geetanjali Tyagi (Optmyzr)
Co-Founder
Back to Basics: Naming Conventions for AdWords PPC
Naming convention for campaigns and ad groups When creating a new AdWords account, we jump right into creating campaigns …
Geetanjali Tyagi (Optmyzr)
Co-Founder
When a Display Campaign Is Better Than Search
For a lot of advertisers, online advertising is synonymous with just advertising on the search network.
Geetanjali Tyagi
Co-Founder