
Google Ads Account Structure: Why Is It So Important & How to Build an Impressive Structure
A good account structure is crucial when running Google Ads. Learn how to build one.

Fraser Andrews (HDY Agency)
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“I’m running ads, adjusting bids… so why isn’t performance improving?
Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.
In July 2024, Google hit pause on its plan to kill third-party cookies in Chrome.