About Ashwin Balakrishnan Ashwin Balakrishnan is a versatile digital marketer and strategist who leads the marketing team at Optmyzr. His mission is to help PPC advertisers navigate the operational and strategic changes required to keep running high-performing Google Ads campaigns.
Ashwin is also the producer of “UnLevel”, Optmyzr’s video course on how to get better results using PPC automation, as well as a regular participant on Twitter’s PPC Chat.
In 2023, he was named by Marketing O’Clock as one of the 50 most influential people in PPC.
Experience
Senior marketing manager and team lead, Optmyzr
Creative director for performance marketing, GenY Medium
Director of search marketing and content, Phenom/My Ally
Areas of Expertise Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, PPC Advertising, Google Ads Automation, Digital Marketing, Content Marketing, Copywriting