Fred was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as Google's AdWords Evangelist. As a technologist at heart, he's always on the lookout for ways that technology can simplify the lives of marketers. As a founding member of the team that created the AdWords Editor, an industry-favorite tool for making AdWords account management more efficient, he knows what it takes to simplify managing AdWords and as a co-founder at Optmyzr, he hopes to continue creating world-class online marketing products.

Geetanjali worked at Google as an AdWords account manager and optimization strategist for five years. During that time she managed over $30M in AdWords spend and worked with clients in the Technology and Consumer Packaged Goods verticals in the US & UK markets. She worked closely with clients to design their SEM strategy and built their campaigns from the ground up. As a co-founder at Optmyzr, she is always looking for SEM processes that can be automated and simplified.

Manas worked with Microsoft as a developer for five years before starting Optmyzr. His expertise is in building Enterprise Application Integration products. He has extensive experience designing enterprise class software both for servers and for the cloud. He spends his time architecting new tools that will make managing SEM campaigns easier. A geek at heart, he loves traveling. His first startup with Geetanjali was tripfeet.com - a site that makes travel planning easy and fun.