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Ecommerce PPC experts reveal the biggest mistakes holding you back in 2025

The modern PPC management software, built for PPC people.

A single platform to audit, optimize, automate, and report on paid media campaigns that grow your business.

Paid media and digital marketing teams use Optmyzr

Optmyzr turns PPC teams into powerhouses of efficiency and effectiveness

56%

Increase in account manager productivity

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28%

Surge in revenue for one client

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$6000

Saved on irrelevant placements

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"Optmyzr is an extension of our own service"


An extension of your paid media team

Reveal the insights in your performance data.

Our insight tools show you recommendations, patterns, and growth opportunities that you might miss while doing things manually. Access audit tools and cause charts for a full picture of account health. Includes robust capabilities for search, shopping, budgets, bid management, and more.

They're your campaigns. Optimize them how you want.

We believe paid media teams should be in charge of their PPC destinies. That's why Optmyzr plugs directly into the Google Ads API, allowing you to make changes to search ads, shopping campaigns, Performance Max, display placements, manual and automated bid strategies, and more.

Be a better growth partner with automation layering.

Optmyzr's automation sits on top of the ad engines, allowing you to control more of what happens AND focus on real growth. Get alerts so you can monitor performance and spending even when you're not around. For more complex tactics, the Rule Engine lets you automate any process using simple "if/then" logic.

Use data to paint a picture of your impact.

Optmyzr customers love our reporting capabilities. Select a templates or build your own using dozens of widgets. Then, automate report delivery so that your clients and bosses know how you're contributing to business growth each month.

Optimize freely and with peace of mind.

Linking an ad account with Optmyzr takes less than five minutes and is 100% secure. Only you and your team can make changes to your campaigns. We support Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads.

Run more efficient paid search and retail campaigns. See how Optmyzr helps you get better PPC results with less time spent in the ad platforms.

10-Time Best PPC Software

US Search Awards

2024, 2023, 2022, 2020, 2018

Global Search Awards

2023, 2021, 2020

UK Search Awards

2021, 2020, 2019

Canadian Search Awards

2021

Optmyzr by the numbers

$5.27B

Ad spend managed using Optmyzr

378K

Ad accounts connected (all-time)

4.6

Average rating on G2 and Capterra

21,851

Active scheduled automations

480M

Changes applied in 2023

Manage every aspect of PPC.

Optmyzr is built for PPC account managers, analysts, strategists, and everyone in between.

  • One-Click Optimizations™

  • PPC Insights™

  • Reporting

  • Advanced Features

  • PPC Workflows